From the Editor
For starters, we wish to thank everyone reading our on-line magazine for the massive amount of help you provided in our continual surveying of practice owners. Our survey team was very busy last quarter calling all over the U.S. and Canada. The survey results were very interesting and helped us design the format for this issue of Solutions...
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Letter to the Editor
Letter to the Editor
By David E Lawler, DDS, D. ABDSM
Bloomington, IN
Hello,
This week, I had the pleasure of being interviewed for an article in Solutions Magazine by one of your research staff. As a result of this interview, I want to encourage you to step back and look at a different topic with a broader perspective....
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How to Survive Today's Economic Time's
by Shaw Millerman
Recently the President addressed the nation regarding the economic situation we are all experiencing in this country and around the world. It is very clear that we are now seeing the very obvious signs of a national recession, despite whatever spin may be put on it by the politicians from both sides of the aisle. We know now, because it is becoming very clear to diverse business owners everywhere, that the crisis is not just going to be limited to the finance sectors or the housing sectors. And we know that it is likely to get a lot worse before it gets any better...
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Search Engine Marketing -
Why Does SEO Matter More In a "Down Economy?'
By Lisa Thayer, GoldfishNetwork.com
The question on many business owners' minds today is "How should I market my company given the current state of the economy?" The short answer is by placing your marketing dollars in client specific, targeted advertising campaigns that have a built in accountability for measuring results...
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You can't control the economy...
You can't control the economy, but you can control your practice.
By: Ken DeRouchie
I have recently been interviewing doctors around the country regarding how the economy has been affecting their practice and what they have been doing to keep their practice financially viable. I have found that many of the doctors I've spoken to have simply shrugged their shoulders and accepted the down-turn in the economy.
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Internal and External Marketing
There are two areas in a practice that are targeted in marketing your practice. The first is internal; the second is external.
Internal deals with dissemination and promotion within your practice and to already-established patients. It includes things such as...
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The First Step To A Successful Marketing Campaign: Research
To craft a successful marketing campaign for your practice you must first do some basic research actions that will start to isolate what your marketing plan and your promotional pieces will look like and what message they should deliver. The first step in your research is to work out what general mind-set and styles dominate your particular geographic area...
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The Second Step: Starting Your Surveys
Surveying is vital to any successful marketing campaign. Surveying takes the mystery out of anything because it enables you to get a very specific idea of what works and what doesn't work when selling a product or service. It also helps you isolate your publics and enables you to find out more data about them.
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More On Surveying
Surveys can save you time and wasted effort. By properly utilizing surveys, you will not be shooting in the dark when you implement a new idea. You will not be left wondering why people are not coming back to your practice. You will KNOW what your publics need and want, so you can provide just that...
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The Lessons I've Learned
"The Lessons I've Learned in My Journey to Become a Professional Practice Owner"
Part One: "What I Did Wrong"
by Lee Shuwarger, O.D.
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Economic Fears Can Affect Dental Care
Regular checkups and cleaning can save money in the end by heading off problems early. Nevertheless, when times get tough and people start losing their jobs, preventive dental care can be one of the first things to go...
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Veterinary Researcher Studying Brain Tumors
Veterinary Researcher Studying Brain Tumors in People, Animals
A veterinary neurologist on faculty in the Virginia-Maryland Regional College of Veterinary Medicine at Virginia Tech has been awarded funding from the Wake Forest University Translational Science Institute to study innovative approaches for treating brain tumors in dogs, cats, and humans...
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Tears Reveal Secrets
Tears Reveal Some of Their Deepest Secrets to Researchers
A new study sheds some light on the complex design of human tears. Tears are made up of three distinct, microscopic layers. It's in the outer layer that researchers describe, for the first time, a new class of lipids - a type of fat - that make up part of the film. They also identified one of these lipids, oleamide, which had not been known to be a part of tears before.
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Researchers Use A Patient's Own Bone
Researchers Use A Patient's Own Bone To Accelerate Orthodontics
Researchers at the University of Southern California School of Dentistry say they have improved upon a surgical procedure developed by periodontist Tom Wilcko that rapidly straightens teeth, delivering a healthy bite and attractive smile in months instead of years.
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"Lazy Eye" Treatment Shows Promise in Adults
Researchers from the U.S. and China announce positive results from a laboratory study and a pilot clinical trial of a treatment for amblyopia, or "lazy eye," in adults previously considered to have outgrown a cure. Clinical use will depend on optometry community...
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NC State Offers Canine Bone Marrow Transplants
Dogs suffering from lymphoma will be able to receive the same type of medical treatment as their human counterparts, as North Carolina State University becomes the first university in the nation to offer canine bone marrow transplants in a clinical setting...
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Veterinary Medicine Contributes to New England Economy
Veterinary Medicine Contributes $3.3 Billion to New England Economy
Veterinary medicine contributes $3.3 billion to the economies of New England-and the region faces a shortage of as many as 658 veterinarians by 2014, according to a study released today by the Cummings School of Veterinary Medicine at Tufts University...
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Cannabis Indicated as Possible Risk for Gum Disease
Cannabis Indicated as Possible Risk for Gum Disease in Young People
Young people who are heavy smokers of cannabis may be putting themselves at significant risk for periodontal disease, according to new research. The study, published in the Feb. 6 issue of JAMA, is believed to be the first to explore whether or not smoking a substance other than tobacco - in this case, marijuana more than other cannabis products - may be a risk factor for gum disease...
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